Launch & Market Activation
When your product is approved and you are ready to announce your product to the market and start selling it, you can launch your product and activate the market.
Product launch is the first step in executing your go-to-market (GTM) strategy and it requires many tasks to be completed by the cross-functional internal team with partners and stakeholders.
Beyond product approval and release, the following also must be ready:
Distribution and sales channels
Marketing and sales materials
Pricing and reimbursement/ payment
Demand generation
Installation, training and customer support
Post Marketing Surveillance
Customer feedback, experience and evidence gathering
Metrics and tracking
Market activation is all about raising awareness and endorsement for your product. Your research partners and KOLs play an important role and any beta or test sites you have used during product development. Peer-to-peer marketing is very powerful in clinical practice, as well as publications and inclusion in guidelines. Educational content will strengthen your credibility and customer relationships.
Giving customers an opportunity to experience your product before they commit in a ‘try and buy’ offer can help drive adoption.
Best Practices
Leverage our deep knowledge and tested strategies.
Product launch is not a single event. It is a process that starts well before product release and continues for a number of years as you onboard more customer segments, optimise your offering and strengthen the value of your product with real-life data.
The strength of your product launch strategy and package will determine the level of adoption you can achieve over your product lifecycle, so it is critical for success to ensure you have optimised everything and are truly ‘launch ready’.
It is the most exciting phase in your product life cycle where you see how all your hard work and expertise comes to life to solve problems in clinical practice and improve patients’ quality of life.
Get in touch
Don’t underestimate the importance and complexity of the launch and get in touch to discuss how Hardian Health can help you be launch-ready.