Go-to-Market Strategy
The GTM strategy is the comprehensive plan to bring a new product or solution to market and describes everything that is needed to market, sell, deliver and install the product.
There are many risks when entering a new marketplace or launching a new product. GTM strategies help minimise risk and optimise success when introducing a product to the market.
Go-to-market strategies identify the target market, articulate the product’s value proposition, craft a marketing plan, and develop a strategy for sales and distribution channels.
The benefits of compiling an effective GTM strategy include:
Gaining a comprehensive understanding of the marketplace, the target market, customers and the proposed product’s place in it.
Identifying promotional strategies with the highest return on investment (ROI).
Troubleshooting product positioning and messaging before going to market.
Concretely defining the logistics of distribution and sales channels before launch to ensure maximum market impact.
Preparing everything needed to onboard customers successfully onto your solution, including installation, training and ongoing user support.
Best Practices
Leverage our deep knowledge and tested strategies.
Start your GTM strategy development early enough to have time to complete all the steps and have everything ready to go as soon as you get regulatory approval. Consider 12-24 months before the anticipated launch, depending on the length of your development and regulatory process.
Make sure you include the following key steps:
Identify your target market
Clarify your value proposition
Define your pricing strategy
Develop your promotional strategy
Choose your sales and distribution strategy
Develop your onboarding and customer support strategy
Set metrics and monitor your performance
Get in touch
Get in touch to discuss how Hardian Health can help you if you’re ready for GTM success!