Stakeholder Mapping

Stakeholder and influencer mapping aims to identify all relevant experts and institutions that can help in the development and market access of your product and explores how to engage them.

Stakeholder analysis is best done early in the development process to guide you in the selection of your research partners and test sites. This will also give you enough time to build relationships and engage the most influential stakeholders in your key steps to market.

In healthcare, the main stakeholders are patients, providers (professionals and institutions), payers, and policymakers. Industry (e.g. medical device, pharmaceutical, and biotechnology companies), investors, regulators, the research community, and media are also very important.

Desk research can help you identify key opinion leaders in your target therapeutic area. Look for publications, participation in conference and guideline development committees, advisory boards, government bodies and the like. 

It is also wise to check which Key Opinion Leaders your competitors are working with as part of the assessment.

The stakeholder map helps you identify the stakeholders with high and low impact on your project and high or low interest in your work. This enables you to effectively communicate with all of your key project stakeholders - in the way that works best for them.