Business case

A framework to explore the potential value of a proposed solution to a market opportunity. It is a decision-making tool that guides investment decisions by assessing feasibility, revenue potential and Return On Investment (ROI).

A business case contains all the information needed to make investment decisions. That’s why the development of a product or solution needs a business case early on. 

The business case describes the problem your solution addresses and the relevant clinical, regulatory and market context as a foundation for the sizing of the opportunity and a detailed description of what is needed to realise the opportunity for your business.

This needs to contain not only your industry and solution, but also your target customer, partners, suppliers and competitors. It will describe in detail what the alternatives are for developing the solution and successfully bringing it to market. This will include funding, infrastructure, skills and timelines.

It will articulate the potential risks of the recommended approach with mitigations as well as the expected return on investment and the revenue- and timeline scenarios associated with different levels of funding. Finally, it should also cover expected outcomes of the development milestones.