Identify Unmet Need
Innovation is driven by finding and fulfilling customers' unmet needs and helping them solve their problems. Identifying pain points and articulating these needs are critical in defining a product.
‘Unmet clinical needs’ refers to a condition for which there is no satisfactory method of diagnosis, prevention or treatment. Even if such a method exists, the current standard may leave a lot to desire, and so a disruptive technology could be of significant therapeutic advantage to those affected.
When aiming for differentiation and growth, your best opportunity is to identify solutions your customers need and want. Being on the leading edge of emerging trends and overcoming customer pain points will help to disrupt the category and accelerate growth. Therefore defining what the unmet need is that your solution aims to address will help not only with your target product profile and development of your product but also with building a strong value proposition and evidence plan. This includes a strong understanding of the methods currently used to diagnose and treat the condition, and how these methods are evaluated by clinical professionals to define the unmet need.
Best Practices
Leverage our deep knowledge and tested strategies.
Identifying the unmet need should be done in a systematically, starting with the analysis of current approaches to managing the target condition or procedure. Next, a thorough literature review and observational or market research will help you understand how the available options work in practice, and how medical practitioners evaluate the currently available options. This will generate a list of unmet clinical needs which subsequently needs to be prioritised before the formulation of the unmet need gap your solution aims to address.
Using the following steps will ensure you build unmet need identification in to your product development:
Identifying the unmet need in the current clinical pathway
Verifying the unmet need
Validating the intended use
Assessing the feasibility of the solution
Get in touch
Want to learn more about the unmet needs you aim to address? Get in touch to discuss how Hardian can help.