Value Proposition
A compelling promise of the value a product or solution is going to bring. It is the foundation for the development of the solution and all the related activities to prepare for successful market adoption.
An insight-driven Value Proposition is the story of how your product or solution will solve a customer’s biggest unmet need or problem. It maintains the single-minded focus on what is most valuable throughout the story by fully understanding the customer’s situation, the dilemma they face, and the customer’s idea of what “perfection” would look like.
An insight-driven Value Proposition aims to clarify how to solve the unmet need better than all the alternatives. It explains how the proposed technology will do this, and offer supporting evidence.
Developing the value proposition early in your development cycle will help define the intended use and the target product profile that will be best for successful market adoption and help guide the development plan, regulatory strategy, evidence plan and go-to-market strategy. It ensures customer focus from the beginning and will require a good understanding of the target customer and their needs.
Best Practices
Leverage our deep knowledge and tested strategies.
Developing your value proposition early on may seem like a lot of work, and in practice, it is often done much later, closer to market launch. The risk is that your clinical or technology-driven development program is not well-targeted or articulated in terms that are relevant to the customer and will actually raise interest. Retrofitting it later may mean missed opportunities and extra costs in the development process. There are many examples of how costly this can be.
Case Study
How Hardian solves the problem.
Using a robust framework and extensive collaboration, Hardian works with clients to develop the value proposition which needs to be tested with customers and iterated as you move along the development cycle. Revisiting and realigning your work with the Value Proposition is the key building block for successful market adoption.
Get in touch
Do it right, right at the beginning to ensure your solution has the best possible promise of value and is developed accordingly. Get in touch to discuss how Hardian Health can help you get off to a flying start.